:root{
  --ink:        #15130F;
  --ink-2:      #1D1912;
  --ink-3:      #2B2418;
  --line-dark:  #362F21;
  --gold:       #C9972B;
  --gold-bright:#E8B94E;
  --clay:       #A5432E;
  --good:       #6B8F5A;
  --cream:      #F4EFE4;
  --cream-2:    #EBE2CC;
  --line-light: #DCD1B4;
  --tx-dark:      #F4EFE4;
  --tx-dark-soft: #B7AFA0;
  --tx-light:      #17140F;
  --tx-light-soft: #5C5648;
  color-scheme: dark;
  background:var(--ink);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0; background:var(--ink); font-family:"IBM Plex Sans",system-ui,sans-serif; color:var(--tx-dark); line-height:1.55}
h1,h2,h3,h4{font-family:"Big Shoulders Display",sans-serif; font-weight:800; text-transform:uppercase; letter-spacing:.01em; text-wrap:balance; margin:0}
.mono{font-family:"IBM Plex Mono",monospace}
p{margin:0}
a{color:inherit}
img,svg{display:block}
.wrap{max-width:1180px; margin:0 auto; padding:0 32px}
@media (max-width:640px){ .wrap{padding:0 20px} }
.btn{
  display:inline-flex; align-items:center; gap:8px; font-family:"IBM Plex Sans"; font-weight:600;
  font-size:15px; padding:14px 26px; border-radius:3px; cursor:pointer; border:1px solid transparent;
  text-decoration:none; transition:transform .15s ease;
}
.btn:hover{transform:translateY(-1px)}
.btn-gold{background:var(--gold); color:var(--ink)}
.btn-gold:hover{background:var(--gold-bright)}
.btn-ghost-dark{border-color:var(--line-dark); color:var(--tx-dark)}
.btn-ghost-dark:hover{border-color:var(--gold)}
.btn-ghost-light{border-color:var(--tx-light); color:var(--tx-light)}
.lede{font-size:15.5px; color:var(--tx-dark-soft); max-width:56ch; margin-bottom:10px}
.on-light .lede, .on-light2 .lede{color:var(--tx-light-soft)}
section{padding:96px 0}
@media (max-width:640px){ section{padding:64px 0} }
.section-head{max-width:640px; margin-bottom:48px}
.section-head h2{font-size:clamp(28px,3.6vw,42px); line-height:1.05}
.section-head p{margin-top:16px; font-size:16.5px}
.on-light{background:var(--cream); color:var(--tx-light)}
.on-light2{background:var(--cream-2); color:var(--tx-light)}

/* ---------- concept banner ---------- */
.concept-banner{
  background:var(--ink-3); color:var(--tx-dark-soft); font-family:"IBM Plex Mono",monospace;
  font-size:12px; text-align:center; padding:9px 14px; letter-spacing:.03em;
}
.concept-banner b{color:var(--gold)}

/* ---------- header ---------- */
header{
  display:flex; align-items:center; justify-content:space-between; padding:20px 0;
  border-bottom:1px solid var(--line-dark);
}
.brand{display:flex; align-items:center; gap:12px; text-decoration:none}
.brand-word{font-family:"Big Shoulders Display"; font-weight:800; font-size:22px; letter-spacing:.01em; color:var(--tx-dark)}
.brand-word span{color:var(--gold)}
.header-actions{display:flex; align-items:center; gap:18px}
nav.main{display:flex; align-items:center; gap:34px; font-size:14.5px; font-weight:500}
nav.main a{text-decoration:none; color:var(--tx-dark-soft)}
nav.main a:hover, nav.main a[aria-current="page"]{color:var(--tx-dark)}
nav.main a[aria-current="page"]{color:var(--gold-bright)}
.nav-toggle{
  display:none; flex-direction:column; justify-content:center; gap:5px; width:34px; height:34px;
  background:none; border:none; cursor:pointer; padding:0;
}
.nav-toggle span{width:100%; height:2px; background:var(--tx-dark); display:block}
.mobile-cta{display:none}
@media (max-width:640px){
  /* The persistent header CTA collides with the wordmark below ~640px —
     hide it there and surface the same CTA as the first item inside the
     mobile nav panel instead, so it's still one tap away, every page. */
  .header-actions > a.btn-gold{display:none}
  .mobile-cta{
    display:block; text-align:center; margin-bottom:14px; width:100%;
    order:-1;
  }
}
@media (max-width:920px){
  nav.main{
    display:none; position:absolute; top:100%; left:0; right:0; background:var(--ink);
    border-bottom:1px solid var(--line-dark); flex-direction:column; align-items:flex-start;
    gap:0; padding:16px 32px 20px;
  }
  nav.main.open{display:flex}
  nav.main a{padding:12px 0; width:100%; border-bottom:1px solid var(--line-dark)}
  nav.main a:last-child{border-bottom:none}
  .nav-toggle{display:flex}
  header{position:relative}
}

/* ---------- interior page hero (dedicated pages, not the homepage) ---------- */
.page-hero{padding:64px 0 56px}
.crumb{
  font-family:"IBM Plex Mono"; font-size:12.5px; color:var(--tx-dark-soft); text-decoration:none;
  display:inline-flex; align-items:center; gap:6px; margin-bottom:20px;
}
.crumb:hover{color:var(--gold-bright)}
.page-hero h1{font-size:clamp(32px,4.6vw,52px); line-height:1.02; margin-bottom:16px}
.page-hero .dek{font-size:17px; color:var(--tx-dark-soft); max-width:60ch}

/* ---------- plain-text included list (pricing) — no icon boxes ---------- */
.included-list{border-top:1px solid var(--line-light)}
.included-item{
  display:grid; grid-template-columns:200px 1fr; gap:24px; padding:26px 0; border-bottom:1px solid var(--line-light);
}
@media (max-width:700px){ .included-item{grid-template-columns:1fr; gap:6px} }
.included-item h3{font-size:18px; text-transform:none; color:var(--tx-light)}
.included-item p{font-size:14.5px; color:var(--tx-light-soft); margin-top:6px}
.included-item .tag-optional{font-family:"IBM Plex Mono"; font-size:11px; color:var(--clay); text-transform:uppercase}

/* ---------- case-study index: story rows, not a card grid ---------- */
.story-row{
  display:grid; grid-template-columns:280px 1fr; gap:36px; padding:36px 0; border-bottom:1px solid var(--line-dark);
  align-items:center;
}
.story-row:first-child{padding-top:0}
@media (max-width:760px){ .story-row{grid-template-columns:1fr} }
.story-shot{width:100%; aspect-ratio:16/11; object-fit:cover; object-position:top; border-top:3px solid var(--gold)}
.story-noshot{
  width:100%; aspect-ratio:16/11; background:var(--ink-2); border-top:3px solid var(--gold);
  display:flex; align-items:center; justify-content:center; font-family:"IBM Plex Mono"; font-size:12px; color:var(--tx-dark-soft); text-align:center; padding:20px;
}
.story-tag{display:block; font-family:"IBM Plex Mono"; font-size:11px; letter-spacing:.05em; color:var(--gold-bright); text-transform:uppercase}
.story-row h3{font-size:22px; margin-top:8px; text-transform:none}
.story-row p{font-size:14.5px; color:var(--tx-dark-soft); margin-top:10px; max-width:56ch}
.story-link{font-family:"IBM Plex Mono"; font-size:12.5px; color:var(--gold-bright); text-decoration:none; margin-top:14px; display:inline-block; border-bottom:1px solid var(--gold-bright)}

/* ---------- individual case-study detail page ---------- */
.story-quote{
  border-left:2px solid var(--gold); padding-left:24px; margin:28px 0;
  font-family:"Big Shoulders Display"; font-weight:600; font-size:clamp(19px,2.2vw,24px); line-height:1.32; text-transform:none;
  color:var(--tx-dark);
}

/* ---------- hero ---------- */
.hero{padding:80px 0 100px; position:relative; overflow:hidden}
.hero::before{
  content:""; position:absolute; inset:0; pointer-events:none;
  background:
    radial-gradient(700px 420px at 82% -10%, rgba(201,151,43,.16), transparent 70%);
}
.hero-grid{display:grid; grid-template-columns:1.1fr .9fr; gap:56px; align-items:center; position:relative}
@media (max-width:920px){ .hero-grid{grid-template-columns:1fr} }
.hero h1{font-size:clamp(38px,5.4vw,64px); line-height:.98; margin:18px 0 22px}
.hero h1 em{font-style:normal; color:var(--gold)}
.hero .dek{font-size:18px; color:var(--tx-dark-soft); max-width:52ch; margin-bottom:34px}
.hero .actions{display:flex; gap:14px; flex-wrap:wrap; margin-bottom:30px}
.hero .stat-line{font-size:14px; color:var(--tx-dark-soft)}
.hero .stat-line b{color:var(--gold-bright); font-family:"IBM Plex Mono"}

/* Real before/after — an actual client's old site next to the actual
   Combat Boost rebuild, in a plain browser-chrome frame. Replaces the
   floating-stat-card cluster that read as generic AI-page-builder filler. */
.ba-compare{position:relative}
.ba-frame{
  background:var(--ink-2); border:1px solid var(--line-dark); border-radius:6px; overflow:hidden;
}
.ba-chrome{
  display:flex; align-items:center; gap:8px; padding:9px 12px; background:var(--ink-3);
  border-bottom:1px solid var(--line-dark);
}
.ba-dot{width:8px; height:8px; border-radius:50%; background:#4a4130}
.ba-url{
  font-family:"IBM Plex Mono"; font-size:10.5px; color:var(--tx-dark-soft); margin-left:6px;
  background:var(--ink); padding:2px 10px; border-radius:3px; flex:1; white-space:nowrap; overflow:hidden; text-overflow:ellipsis;
}
.ba-frame img{width:100%; display:block}
.ba-label{
  font-family:"IBM Plex Mono"; font-size:11px; letter-spacing:.06em; text-transform:uppercase;
  margin-bottom:9px; display:flex; align-items:center; gap:8px;
}
.ba-label.before{color:var(--tx-dark-soft)}
.ba-label.after{color:var(--gold-bright)}
.ba-label .tag{width:16px; height:2px; background:currentColor; display:inline-block}
.ba-after{margin-top:22px; margin-left:38px; position:relative; z-index:1}
.ba-after .ba-frame{border-color:var(--gold); box-shadow:0 22px 50px rgba(0,0,0,.45)}
.ba-cap{margin-top:14px; font-size:12.5px; color:var(--tx-dark-soft); font-family:"IBM Plex Mono"}
@media (max-width:920px){
  .ba-after{margin-left:0; margin-top:16px}
}

/* ---------- proof strip ---------- */
.proof{background:var(--ink-2); border-top:1px solid var(--line-dark); border-bottom:1px solid var(--line-dark)}
.proof-inner{padding:34px 0; display:flex; align-items:center; gap:40px; flex-wrap:wrap; justify-content:space-between}
.proof-lede{font-family:"IBM Plex Mono"; font-size:13px; color:var(--tx-dark-soft); white-space:nowrap; display:flex; align-items:baseline; gap:10px}
.proof-lede b{font-family:"Big Shoulders Display"; font-weight:800; font-size:30px; color:var(--gold-bright)}
.logo-row{display:flex; gap:38px; flex-wrap:wrap; align-items:center}
.logo-word{font-family:"Big Shoulders Display"; font-weight:700; font-size:16.5px; color:var(--tx-dark-soft); letter-spacing:.01em; text-transform:uppercase; white-space:nowrap}
.logo-word small{display:block; font-family:"IBM Plex Mono"; font-size:9.5px; letter-spacing:.04em; color:#6b6455; text-transform:none; margin-top:1px}

/* ---------- quote banner ---------- */
.quote-banner{text-align:center}
.quote-banner .q{
  font-family:"Big Shoulders Display"; font-weight:600; text-transform:none; letter-spacing:0;
  font-size:clamp(22px,3vw,32px); max-width:900px; margin:0 auto 20px; line-height:1.25; color:var(--tx-dark);
}
.quote-banner .q::before{content:"“"; color:var(--gold)}
.quote-banner .q::after{content:"”"; color:var(--gold)}
.quote-banner .attr{font-family:"IBM Plex Mono"; font-size:13px; color:var(--tx-dark-soft)}
.quote-banner .attr b{color:var(--gold-bright)}

/* ---------- before/after table ---------- */
.baTable{width:100%; border-collapse:collapse; background:var(--cream); overflow:hidden; border-radius:8px}
.baTable th, .baTable td{padding:18px 22px; text-align:left; border-bottom:1px solid var(--line-light); font-size:15px}
.baTable thead th{
  font-family:"IBM Plex Mono"; font-size:11.5px; letter-spacing:.08em; text-transform:uppercase;
  color:var(--tx-light-soft); border-bottom:2px solid var(--tx-light); padding-bottom:14px;
}
.baTable td:first-child{font-family:"Big Shoulders Display"; font-weight:700; font-size:17px; text-transform:uppercase; width:26%}
.baTable tr:last-child td{border-bottom:none}
.mark{display:inline-flex; align-items:center; gap:9px}
.mark.bad::before{content:"✕"; color:var(--clay); font-weight:700}
.mark.good::before{content:"✓"; color:var(--good); font-weight:700}
.reactivation-row td{background:var(--cream-2)}
.tableWrap{overflow-x:auto}

/* ---------- feature strip: plain text, no icon boxes ---------- */
.feature-strip{
  display:flex; flex-wrap:wrap; gap:0; margin-top:8px; border-top:1px solid var(--line-dark); border-bottom:1px solid var(--line-dark);
}
.feature-strip span{
  font-family:"Big Shoulders Display"; font-weight:700; text-transform:uppercase; font-size:15px;
  letter-spacing:.01em; padding:20px 30px 20px 0; margin-right:30px; border-right:1px solid var(--line-dark);
  color:var(--tx-dark-soft);
}
.feature-strip span:last-child{border-right:none; margin-right:0}
.feature-strip span i{color:var(--gold-bright); font-style:normal; font-weight:500; text-transform:none; font-size:12px; font-family:"IBM Plex Mono"}
@media (max-width:760px){
  .feature-strip{flex-direction:column; border-top:none; border-bottom:none}
  .feature-strip span{border-right:none; border-bottom:1px solid var(--line-dark); margin-right:0; padding:16px 0}
  .feature-strip span:last-child{border-bottom:none}
}
.neg-space{margin-top:34px; display:flex; flex-direction:column; gap:10px}
.neg-space p{font-family:"Big Shoulders Display"; font-weight:600; font-size:clamp(18px,2.1vw,23px); text-transform:none; color:var(--tx-dark-soft)}
.neg-space p b{color:var(--gold-bright); font-weight:800}

/* ---------- about: real photo + prose, no card/number grid ---------- */
.about-grid{display:grid; grid-template-columns:.85fr 1.15fr; gap:56px; align-items:center}
@media (max-width:820px){ .about-grid{grid-template-columns:1fr} }
.about-photo{width:100%; border-radius:4px; display:block}
.about-cap{font-family:"IBM Plex Mono"; font-size:11.5px; color:var(--tx-light-soft); margin-top:10px}
.about-copy p + p{margin-top:16px}
.about-copy .stat-inline{font-family:"Big Shoulders Display"; font-weight:800; color:var(--clay)}

/* ---------- video testimonial ---------- */
.video-block{display:grid; grid-template-columns:.95fr 1.05fr; gap:48px; align-items:center}
@media (max-width:860px){ .video-block{grid-template-columns:1fr} }
.video-card{
  aspect-ratio:16/10; background:var(--ink-3); border-top:3px solid var(--gold);
  display:flex; align-items:center; justify-content:center; position:relative;
}
.play{
  width:60px; height:60px; border-radius:50%; background:var(--gold); display:flex;
  align-items:center; justify-content:center;
}
.play::before{content:""; width:0; height:0; border-top:10px solid transparent; border-bottom:10px solid transparent; border-left:16px solid var(--ink); margin-left:4px}
.video-card .vc-cap{position:absolute; bottom:14px; left:16px; font-family:"IBM Plex Mono"; font-size:11.5px; color:var(--tx-dark-soft)}
.video-quote .q{
  font-family:"Big Shoulders Display"; font-weight:600; font-size:clamp(22px,2.6vw,30px); line-height:1.28;
  margin-bottom:18px; text-transform:none;
}
.video-quote .q span{color:var(--gold-bright)}
.video-quote .attr{font-family:"IBM Plex Mono"; font-size:13.5px; color:var(--tx-dark-soft)}
.video-quote .woven-stat{
  margin-top:22px; padding-top:18px; border-top:1px solid var(--line-dark);
  display:flex; align-items:baseline; gap:12px;
}
.woven-stat .ws-num{font-family:"Big Shoulders Display"; font-weight:800; font-size:32px; color:var(--gold-bright)}
.woven-stat .ws-txt{font-size:13.5px; color:var(--tx-dark-soft)}

/* ---------- case studies: flat, no shadow, thin rule not a boxed card ---------- */
.cs-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:0}
@media (max-width:860px){ .cs-grid{grid-template-columns:1fr} }
.cs-card{
  border-left:1px solid var(--line-light); padding:4px 26px; display:flex; flex-direction:column; gap:10px;
}
.cs-card:first-child{border-left:none; padding-left:0}
@media (max-width:860px){
  .cs-card{border-left:none; border-top:1px solid var(--line-light); padding:26px 0}
  .cs-card:first-child{border-top:none; padding-top:0}
}
.cs-shot{width:100%; aspect-ratio:16/10; object-fit:cover; object-position:top; border-top:3px solid var(--clay); margin-bottom:6px}
.cs-tag{font-family:"IBM Plex Mono"; font-size:11px; letter-spacing:.05em; color:var(--clay); text-transform:uppercase}
.cs-card h3{font-size:19px; text-transform:none}
.cs-card p{font-size:14px; color:var(--tx-light-soft)}
.cs-link{font-family:"IBM Plex Mono"; font-size:12.5px; color:var(--tx-light); margin-top:auto; text-decoration:none; border-bottom:1px solid var(--tx-light)}

/* ---------- faq ---------- */
.faq-item{border-bottom:1px solid var(--line-dark); padding:22px 0}
.faq-item summary{
  cursor:pointer; list-style:none; font-family:"Big Shoulders Display"; font-weight:700; font-size:18px;
  display:flex; justify-content:space-between; align-items:center; text-transform:none;
}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+"; color:var(--gold); font-size:22px; font-family:"IBM Plex Mono"}
.faq-item[open] summary::after{content:"–"}
.faq-item p{margin-top:12px; font-size:14.5px; color:var(--tx-dark-soft); max-width:70ch}

/* ---------- closing / pricing ---------- */
.closing{background:linear-gradient(155deg,var(--gold) 0%, #B9832A 100%); color:var(--ink); text-align:center}
.closing h2{font-size:clamp(30px,4.4vw,48px); color:var(--ink); margin-bottom:16px}
.closing p{font-size:16.5px; max-width:56ch; margin:0 auto 30px; color:#3A2C10}
.closing .btn-gold{background:var(--ink); color:var(--gold-bright)}
.closing .btn-gold:hover{background:#241f16}
.closing .btn-ghost-dark{border-color:rgba(21,19,15,.4); color:var(--ink)}

/* ---------- footer ---------- */
footer{background:#0F0D0A; padding:70px 0 30px; border-top:1px solid var(--line-dark)}
.foot-grid{display:grid; grid-template-columns:1.4fr 1fr 1fr 1fr; gap:40px; padding-bottom:44px; border-bottom:1px solid var(--line-dark)}
@media (max-width:820px){ .foot-grid{grid-template-columns:1fr 1fr} }
.foot-grid h5{font-family:"IBM Plex Mono"; font-size:12px; letter-spacing:.06em; text-transform:uppercase; color:var(--tx-dark-soft); margin-bottom:16px}
.foot-links{list-style:none; margin:0; padding:0; display:grid; gap:11px}
.foot-links a{text-decoration:none; color:var(--tx-dark-soft); font-size:14px}
.foot-links a:hover{color:var(--gold)}
.foot-about p{font-size:13.5px; color:var(--tx-dark-soft); max-width:36ch; margin-top:14px}
.foot-bottom{padding-top:26px; display:flex; justify-content:space-between; flex-wrap:wrap; gap:12px; font-size:12.5px; color:#665F51}
.foot-bottom a{color:#665F51; text-decoration:none}